Emma's journey from a passionate nutrition advocate to a thriving entrepreneur has been nothing short of remarkable. When Emma was young she struggled with body image issues, but the one thing that made her feel confident was public speaking. She dreamed of being an inspirational speaker but knew she needed more confidence to chase her dream.
After trying out a keto diet, Emma noticed positive improvements to her overall health and wellbeing, and shared her experiences online, which quickly gained her a mass following.
This led to a new career trajectory, where she studied a Diploma in Nutrition, wrote 'The F Word: Confessions of a Cheesecake Lover - Small Changes for Extraordinary Results Using Keto and Low Carb', a book that became an Amazon bestseller. When COVID-19 reached its worst, Emma’s ability to earn a living disappeared. Feeling lost, Emma needed some professional support to keep her business going.
Asuria’s Self-Employment Assistance team connected with Emma in July 2022, and everything started changing for the better. During her initial conversation with Asuria Business Mentor Salome at our Gold Coast Office, Emma was in tears, not knowing how to manage her new business and the impact of COVID-19.
Salome gave Emma simple steps to get her business back on track. She offered practical advice through video creation ideas, topic suggestions, and assistance targeting Emma’s social media audience. Salome helped Emma refine her brand messaging, recognise its significance, and adopt a new, more purposeful direction.
Her dedication to helping others lead healthier lives has driven her success in the keto and low-carb nutrition space. Emma now offers comprehensive six-week coaching courses designed specifically for those interested in keto and low-carb diets. With Emma's expert guidance, clients learn how to make sustainable changes and achieve their health goals in a supportive and structured environment.
Emma regularly gets invited by multiple organisations to speak at their events such as the Keto Weekend and the Low Carb Road Show as the opening keynote speaker, a huge achievement in her pursuit of becoming a motivational speaker and teaching the world about real food. With Salome's guidance, Emma hosted her own event, ‘Keto and Low Carb Retreat’ in July 2023 and Feb 2024.
Emma has also been successfully running her own podcast, ‘The Lazy Keto Mum’ since January 2023, where she interviews high-profile speakers from her industry.
Emma's commitment to personal growth and public speaking has led her to a new role as President of Toastmasters Upper Coomera. What started as a quest to improve her own speaking skills has evolved into a leadership position where Emma now mentors others in the art of effective communication.
Through Asuria’s Self-Employment Assistance program, Emma’s business has expanded enough for her to hire a Virtual Assistant (VA), to lighten the load and allow her to focus on the high-level areas of her growing business.
“Salome and Asuria’s Self-Employment Assistance Program was an essential part of my journey, and I’m grateful for the opportunity to have participated in it. Salome saw something in me I didn’t know I had. She has played an instrumental role in growing my belief and helping me find my brand, clarity, and voice. I am so excited for what’s to come, as this is just the beginning,” says Emma.
If you have a business idea or an existing small business and would like to learn more about how our Business Mentors can help turn your business dreams into a reality through the Self-Employment Assistance program, click here to learn more.
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