At Asuria, the Enterprising Heart Chairman’s Hall of Fame award is more than a celebration—it’s a tradition that honours individuals who embody the values of compassion, innovation, and commitment to excellence. This year, we are proud to announce that Alex Moraitakis, our Finance, Planning, and Analysis Manager, has received the 2024 Enterprising Heart Chairman’s Hall of Fame award.
A Decade of Dedication and Leadership
Alex joined Asuria in 2012, starting as a Management Accountant at the Bondi Junction office when the organisation was known as A4e. From the outset, she demonstrated a talent for not only understanding numbers but also translating them into meaningful strategies that drive impact.
After returning from parental leave in 2014, Alex gracefully managed the demands of her career and family life, eventually taking on the role of Finance, Planning, and Analysis Manager. Reporting to our Chief Financial Officer, Ian Brown, Alex has been a driving force behind countless initiatives. Most recently, her role as acting CFO during Ian’s absence showcased her remarkable leadership, capacity, and capability.
A Partner in Strategy and Collaboration
Alex’s leadership goes beyond crunching numbers. She’s deeply invested in her team and the broader business, working closely with operations to design strategies that don’t just meet immediate challenges but also pave the way for long-term success.
Her approach is inclusive, engaging her colleagues in discussions, challenging assumptions, and offering practical solutions that resonate. Alex’s budgeting process, for example, is a standout—she collaborates proactively, arranging meetings, gathering insights, and standing alongside her team to champion their ideas and investments.
A Transformational Influence
Alex’s impact stretches far beyond her immediate responsibilities. Her high expectations and collaborative approach elevate her team’s performance, inspire fresh perspectives within operations, and strengthen Asuria’s ability to navigate challenges. Whether it’s addressing market shifts or tackling forecasting complexities, Alex’s unwavering commitment drives results and creates a ripple effect of excellence.
The Heart of an Enterprising Leader
Alex exemplifies what it means to beat to an Enterprising Heart. Her ability to balance business acumen with empathy, her dedication to collaboration, and her knack for empowering others to reach their potential make her an invaluable leader at Asuria.
As we celebrate Alex’s achievement, we reflect on the values she represents—courage, partnership, and an unwavering commitment to our mission of transforming lives through meaningful and sustainable employment opportunities.
Congratulations, Alex! Your leadership and dedication continue to inspire us all at Asuria.